Unsubtle Hints from a Subtle Flavour

‘Miss hangouts with friends? Tell them on a giant billboard!’

Sometimes a little (or big) hint is needed to get your friend’s attention and finally lock down a plan.

That’s why Tostitos ‘Hint of’ line-up gave people the opportunity to drop a hint to get their friends together, by putting messages on billboards across Canada.

Through the Tostitos Unsubtle Hints website, people could submit a message to their friend to propose a fun get-together and even select a billboard location so they’re likely to see it.

OOH Examples